Skills & Competencies for Market Research Director

Market Research Director job profile

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JOB SUMMARY for Market Research Director

Responsible for the market research department.

JOB RESPONSIBILITIES for Market Research Director

Directs and oversees an organization's marketing policies, objectives, and initiatives. Manages a team to review changes to the marketplace and industry and adjusts marketing plan accordingly. Analyzes existing goals and programs and recommends improvements.

Market Research Director SALARY RANGE

BASE 50%
$197,273
TOTAL 50%
$232,225
Job Level
M04
Job Code
SM15000418
Education/Degree
Bachelor's Degree
Reports To
Top Management

Market Research Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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11 general skills or competencies (Job family competencies) for Market Research Director

1 Job Family Competencies – Data Analytics
Proficiency Level -4
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to interpret data analytics and metrics to drive better business decision-making.
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Level 2 Behaviors
(Light Experience)
Documents data requirements for projects by working with business users.
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Level 3 Behaviors
(Moderate Experience)
Provides and leverages data analytics solutions to mitigate business risk and handle setbacks.
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Level 4 Behaviors
(Extensive Experience)
Monitors data sources used for analytics to update data and meet quality standards.
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Level 5 Behaviors
(Mastery)
Establishes performance metrics focused on Data Analytics to track optimization opportunities.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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3 Market Research Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Director
Proficiency Level - 4
5 Competency for - Market Research Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Market Research Director

1 Core Competencies – Products And Services
Proficiency Level -3
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Describes own business unit's role in the production of our organization's P/S.
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Level 2 Behaviors
(Light Experience)
Outlines the main advantages of our business's main P/S.
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Level 3 Behaviors
(Moderate Experience)
Examines the products and services from the perspective of the customer.
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Level 4 Behaviors
(Extensive Experience)
Incorporates quantifiable evidence to prove that the value of the product is credible.
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Level 5 Behaviors
(Mastery)
Educates others on the structure and integration of cross-functional products or services.
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2 Core Competencies – Judgment and Decision Making
Proficiency Level -5
Skill definition-Applying the knowledge of decision-making processes and techniques to analyze the facts to reach sensible conclusions and form objective opinions.
Level 1 Behaviors
(General Familiarity)
Lists techniques used for improving judgment.
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Level 2 Behaviors
(Light Experience)
Selects the suitable activities to follow from various competing priorities.
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Level 3 Behaviors
(Moderate Experience)
Leverages experience in collecting information and analyzing relevant data.
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Level 4 Behaviors
(Extensive Experience)
Utilizes logical and emotional thinking to generate a long-term solution.
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Level 5 Behaviors
(Mastery)
Monitors execution of decisions to ensure consistency with the original intention.
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3 Market Research Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Director
Proficiency Level - 4
5 Competency for - Market Research Director
Proficiency Level - 5

Summary of Market Research Director skills and competencies

There are 0 hard skills for Market Research Director.
11 general skills for Market Research Director, Data Analytics, A/B Testing, Advertising, etc.
11 soft skills for Market Research Director, Products And Services, Judgment and Decision Making, Talent Management, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Director, he or she needs to be skilled in Products And Services, be an expert in Judgment and Decision Making, and be an expert in Talent Management.

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